I recently achieved Ulta Platinum status and blew my points on a massive order. This allowed me to get this 28 piece gift bag for free. And this thing is MASSIVE.
Also, I love the holographic material. I don't like it as much as my Tarte unicorn skin bag, but it is still fun. I don't even hate the tassel.
There is so much going on in here. I think the $268 value estimate is definitely accurate.
My favorites so far include the Becca highlighter, a Tarteist lip paint, Stila lippy, and an ABH stick foundation. The foundation is too dark for me, of course, but I think I can use it as a cream contour.